If you are thinking about getting some merchandise photography completed, then before you do, why do not stop and have a little time to take into account the advantages of having packshot photography completed rather than your standard type of product image?
There’s no doubt whatsoever that in the modern image driven world of business and marketing having the ideal product photography carried out is essential to success. There are simply too many corporate messages out there bombarding us all every day to allow us to participate in much more than just a small percentage of their messages being conveyed.
That’s why advertisers and entrepreneurs have been relying more and more on product photography to perform the job. This is not just about carrying a photo of the product, it’s about creating a picture from the item that sells. This is really where packshot photography comes in, as with a packshot it is much less difficult to get much more for your cash, and create more images that market, instead of just another picture which tells people what the product looks like.
The ironic thing is that these days most merchandise photography isn’t about telling folks about what the product looks like. It’s all about conveying a message, a mood, an attitude or a style, and it’s about telling the customers something that is pertinent to them, and their needs.
By way of instance, a cell phone is the sort of product that actually benefits from smart product vision, because whilst many folks are going to get an interest in how it looks, these days it’s much more about the general style, attitude and advantages, instead of a simple look. Beauty is much more than skin deep, but merchandise photographs often can not even scrape the surface.
So what really is packshot photography, and what can it offer businesses beyond standard product images? The simplest definition of a packshot image is a photograph of a product without any desktop computer, providing greater versatility. But since this definition probably does not excite you as much as imagining the possible ways that packshot photography can aid your organization promote products a lot more effectively, let me clarify a little more.
A packshot picture is achieved at a professional studio, typically contrary to something called an infinity cove. This is just a smoothly curving, entirely featureless wall, often up to around seven feet, with no corners or borders.
Since it’s featureless there is not anything to focus the eye on, and so an optical illusion is created that means that anything put in the front of this infinity cove stands out clearly and crisply, and as the background is smooth and uniform it may be as close as an inch or as far off as a thousand miles. This creates a picture of this product with a fresh white background, perfect for adding in catalogues or on websites, without the usual diversion of walls or desks.
But jewellery photography can be cleverer than this, because photographers can then get rid of the white background in the item photograph, leaving only the product itself. This can then be superimposed onto almost any background you choose. It could be utilized as part of a montage of products (a method used by a lot of catalogue providers ), or you could superimpose the product picture on to a background which suits a specific audience, a particular opportunity, event or season.